Guerilla advertising from Y&R Paris
“Make your smile your best accessory”
Credits
Advertising Agency: Y&R, Paris, France
Regional Creative Director: Carmine Coppola
Creatives: Edward Selover, Ricardo Turcios, Daniel Lobatón
Agency Producer: Barbara Safarova
This could be it—at least until Barnum & Bailey starts advertising on Web pages about coulrophobia. Via BuzzFeed.
“Why Man Creates” by Saul Bass, 1968 animated short documentary film
These speed tests were filmed at actual web page rendering times. If you’re interested in the technical details, read on!
Equipment used:
- Computer: MacBook Pro laptop with Windows installed
- Monitor – 24″ Asus: We had to replace the standard fluorescent backlight with very large tungsten fixtures to funnel in more light to capture the screen. In addition, we flipped the monitor 180 degrees to eliminate a shadow from the driver board and set the system preferences on the computer to rotate 180 degrees. No special software was used in this process.
- Camera: Phantom v640 High Speed Camera at 1920 x 1080, films up to 2700 fps
“Why does allrecipes.com in the potato gun sequence appear at once, and not the text first and images second? And why does it appear to render from bottom of the screen to the top?”
Chrome sends the rendered page to the video card buffer all at once, which is why allrecipes.com appears at once, and not with the text first and images second. Chrome actually paints the page from top to bottom, but to eliminate a shadow from the driver board, we had to flip the monitor upside down and set the system preferences in Windows to rotate everything 180 degrees, resulting in the page appearing to render from bottom to top.
“Why does the top one third of the page appear first on the weather.com page load?”
Sometimes only half the buffer gets filled before the video card sends its buffer over to the LCD panel. This is because Chrome on Windows uses GDI to draw, which does not do v-sync.
“The screen wipes are so smooth – how was that achieved?”
The screen wipes up in a gradated wipe because LCD pixels take around 10ms to flip and gradually change color.
More filming details below:
Chrome Browser vs. Potato:
We used a version of the web page allrecipes.com that is accessible when logged in. About four hours into the Potato Gun shoot we decided to use a locally loaded version of the web page to enable more precise synchronization with the potato gun. We finally got the shot we were hoping for after 51 takes.
Chrome Browser vs. Sound:
We loaded an artist page from Pandora.com, a streaming internet radio service directly off the web on a 15Mbps internet connection.
Chrome Browser vs. Lightning:
We used a locally loaded version of weather.com that was legally approved for use in this video (and all the standard website permissions procedures that goes into making videos!)
While we had a super fast 15Mbps internet connection in the studio, any live internet connection introduces quite a bit of variability. To run speed tests on page rendering times, saving locally and loading from the local disk can help reduce this variability.
During CES last week, Panasonic connected a Nordic Track treadmill to the Internet
, and the result is a stationary run using Google Maps that feels real.
A Panasonic Viera Connect HDTV displays Google Maps and communicates inclinations of hills and valleys to the treadmill. The machine is smart enough to incline itself at the appropriate times, matching those hills every step of the way.
Imagine the ability to simulate an actual run anywhere on the planet. Take a run up Mount Vesuvius, or peer over at Bill Gates’s house while you sprint through his neighborhood with nary a security guard in sight. Of course, it’s all virtual, so you may never need to leave your house again.
New flick for FHM Magazine. Tilt back your display and enjoy some proper curves! (While your boss just sees some boring graphs!)
Agency: Jung von Matt/Elbe
Creative Director: Jo Marie Farwick, Tobias Grimm, Jens Pfau
Director: Sascha Hanke
Art Director: Steffen König
Copywriter: Fabian Koeniger, Ali Antzar
Animation: Niels Münter
Production: Markenfilm
Music: Audioforce
Check out the father’s look when he saw the bill..im sure he’s saying…”Mother bought clothes again!!”
Hans Rosling’s famous lectures combine enormous quantities of public data with a sport’s commentator’s style to reveal the story of the world’s past, present and future development. Now he explores stats in a way he has never done before – using augmented reality animation. In this spectacular section of ‘The Joy of Stats’ he tells the story of the world in 200 countries over 200 years using 120,000 numbers – in just four minutes. Plotting life expectancy against income for every country since 1810, Hans shows how the world we live in is radically different from the world most of us imagine.
BMW Germany is literally getting into consumers’ heads, by burning its logo onto the insides of their eyes.
Using pioneering new “flash projection” technology, BMW is testing a cinema spot in Germany that does not feature a visible logo. Instead, a bright photo flash occurs during the ad, and a few moments later the audience is asked to close its eyes.
At this point, the audience sees an after-image of the brand that has been created by the flash. The letters “BMW” appear before them, in the same way that you might see a bright spot if you had been looking at the sun and then closed your eyes.
